Conservation is not a dirty word
"An ethic of resource use, allocation, and protection"
So many people base their conservation practices on the price of a commodity. You can see this as the price of oil and gasoline fluctuates up and down. One day people are shooting down the road in their giant SUVs at 75 mph in the fast lane and the next, they are driving their family subcompact, having left the gas-guzzler in the garage. These people don't live with conservation on their mind. They live with a shortsighted point-of-view and only pay attention to their wallet.
Information Links:
1999 Christian Science Monitor story - "Americans losing the drive to conserve"
Frugality is not a dirty word - Article
